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 Regional Content Marketing Manager

 

Reporting to the Global Marketing Director, Asia, the Regional Content Marketing Manager will oversee all English marketing content initiatives across multiple platforms and formats.

 

Key responsibilities:

  • Develop marketing content, boost engagement and monitor results across all English marketing materials for Christie’s Asia – for example marketing brochures, e-Newsletters, feature articles, Facebook and Instagram
  • Copywriting, editing and proofreading of diverse range of marketing collaterals
  • Monthly content calendar planning and implementation
  • Provide local content for global platforms including channels managed by Central Content Team (London) – eg. articles for C.com, ChristiesInc Instagram account
  • Provide content for specialists to post feed on their individual social media pages
  • Track content usage trends, responsible for analytics, reports and reviews
  • Develop content strategies and implementation – ongoing and campaign base activities on C.com and content across social media
  • Strong emphasis on developing, selling-in, executing and demonstrating ROI of paid media campaigns including SEM, display media, online video, social, email, online custom content and brand integration, and emerging digital ad platforms

Skills & Experience:

  • Degree holder in journalism, marketing & communications, media studies, business studies or related discipline
  • Minimum 5-years digital content experience
  • Culturally sensitive to both East & West, solid experience working in Asia and in cross cultural organisations.
  • An experienced writer and editor able to develop engaging content for a wide range of audience
  • Innovative mindset with strong commercial sense and strategic view
  • Strong user understanding with solid experience and expertise on digital marketing
  • Strong interpersonal communication skills and a good team player
  • Observing deadlines and multi-tasking skills
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment, focus on the delivery of results
  • Language skills: Fluent English (native level) in both writing and speaking essential. Chinese language skills desirable

  

Closing Date: Sunday December 10th, 2017


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