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Digital Analyst
 
PRIMARY FUNCTION/POSITION SUMMARY:
 
The Digital Analyst is primarily responsible for supporting Christie’s Education’s online profile to attract and recruit students through effective analysing and reporting on digital marketing campaigns and tactics.
The role will play a pivotal part in the digital transformation of the institute where it is primarily responsible for turning data analysis into actionable insight. The role will support the delivery of effective digital campaigns through data analysis to continuously optimise Christie’s Education’s position, proposition and consumer appeal through the student recruitment cycle – from awareness building and attraction to conversion of enquirers and applicants. The position will manage the reporting across all digital marketing channels and online platforms, essential for optimising performance and overall support the delivery of the strategic objectives in the digital strategy for Christie’s Education.
In addition to optimising campaign performance, the role will involve streamlining the digital analytics reporting across all mediums, maintenance on existing data channels, identifying a suitable CRM solution, managing the setup of the new system along with sole responsibility of its long-term governance.

ESSENTIAL JOB FUNCTIONS
(Duties include but are not limited to the following):
  • Improve internal processes, techniques and quality assurance across all digital platforms
  • Consolidate and streamline reporting process for analytics on all digital platforms
  • Produce regular data reports with key insights and measurable outcomes
  • Maintenance of the existing Student Management System/CRM system
  • Scoping out requirements to identify a suitable CRM system
  • Manage the implementation of the new CRM system with the IT function, including historical migration of data between systems
  • Responsibility for the governance of the CRM system (existing and new system)
  • Using data analysis to profile customers and provide personalized campaigns based on data intelligence
  • Support the delivery of effective digital campaigns across PPC, programmatic/display, social and other relevant channels through data analysis
  • Implement, manage and grow performance in SEO, SEM, PPC, display, social, remarketing and advertising activities through data analysis
  • Implement tagging solution to meet tracking requirements
  • Potentially work with external digital marketing agency with a view to bring the work in-house
  • Provide actionable insight to grow campaign awareness, traffic, engagement, and conversion to achieve company targets
  • Support the development and optimization of organic and paid campaigns ensuring strong visibility for the Christie’s Education brand
  • Monitor and measure campaign results, analyse key metrics, optimise click-through and conversion rate
  • Collaborate cross functionally with Marketing, Student Services, Faculty and Continuing Education across all campuses to ensure strategies are in-line with digital initiatives
  • Identify any digital opportunities for growth and optimisation with supporting market research
  • Adhere to the Christie’s and Christie’s Education brand guidelines and policies
  • Based on insight and intelligence gathered, produce analyses of recruitment channels and/or markets and/or consumers and/or events to inform strategies and operational plans
  • Support the Digital Content Manager with development of digital channels, including content updates to website and social media channels
  • Act as a data expert advising colleagues about customer acquisition techniques using PPC, display, social media, email, content marketing and other digital channels
  • Advise on marketing management systems/software for the business to integrate with existing systems
QUALIFICATION REQUIREMENTS:
  • At least 3 years of experience as a digital analyst (preferably in Education)
  • Strong analytical skills with the ability to interpret data and provide actionable insight
  • Experience with optimising performance metrics across online marketing channels: SEO, SEM, paid display, mobile, social, re-marketing, and CRM
  • Experience in reporting, tracking and analytics including but not limited to Google Analytics, and Omniture
  • Experience with Google AdWords and Google Tag Manager
  • Excellent written and verbal communication, strong organizational skills and high attention to detail
  • Time management skills and ability to work to deadlines whilst maintaining high standards
  • Proficient in Adobe Creative Suite and Microsoft Office (especially Excel)
  • Self-motivated and highly results-driven in a small team environment and independently
  • Excellent project management and organisational skills
  • Ability to thrive in a fast-paced and deadline-driven environment while managing multiple priorities with limited resources
  • Good written English; able to produce and edit content to a high standard
  • Desirable - Higher Education digital marketing and campaign experience, and an interest in the Arts

Closing date: 8th October​

©Christie's 2016